http://karmani656.livejournal.com/583.html
In 2003, , which had owned Eddie Bauef since 1988, filed for bankruptcy And as part ofthe restructuring, the company famous for its women’se wear catalog gave its creditors its stakes in Eddie Bauer. So, in 2005, Eddie Bauer emergesd as a stand-alone compangy for the first time in34 years. The companyt also emerged witha $300 million senior secureds term loan agreement with lenders and the task of rebuilding a brand that had drifted away from the company’s Under Spiegel, grew rapidly, from 58 to 399 retaik stores and from three to 102 outlets. The companyt also added internet sales.
But it also was a time when the Eddis Bauer brand lost its as the company shifted from its heritage as an outdoof outfitter to a seller of casual clothe targeted primarilyat women. Company executivexs have said the debt terms from the Spiegel bankruptcy case have continues to hamper efforts to turn things arounrd atEddie Bauer. Despiter efforts to recapture some of theold magic, Eddide Bauer has not been able to establisb a sustainable run of profitables quarters.
The company racked up nine consecutive quartersof loses, and has seen lossesa of nearly a half-billion dollars in the past three The struggle became a financial crisis as the recession has worsenee and consumers have slowed spending.
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