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How important was bringing the NCAA Frozen Four toVerizonj Center? This is one of our largest successes. What we pitchedx to the NCAA was this: ‘They already play hockeyt in Boston and Minneapolis and Duluthand Denver. Why don’g we give it to Washington to showcasesthe sport, get kids involved and bring the eveng to them?” They gave us the firsr year they awarded. It sold out a year ago. You couldn’tt have asked for a more storybook finish. We have pagesw of quotes from players in the tournament and from fans abouf their experiencesin Washington. What strategies do you use to promotewlocal teams?
Every year at our black-tie and tennis shoe event, we celebrate sportss in Washington and raise money for our foundation. We brinyg out the star players from each of the franchises — the Redskins, Capitals, Mystics, D.C. Unitedd and Nationals. We’re going aftedr the MLB and NHL All-Star We’ve already won the MLS Cup twice, and theirr All-Star game two years ago. We work with the Capitals to createw an ice hockey program for the department of parkswand rec. Young people can start to learn how to use a Then they become fans and help the Caps build a new fan Can D.C. ever be a Bostonm or Chicago? Do those citiex have an image favorable to sportsthat D.C.
is unablee to match? We were created in large part to overcome the imag that Washington is a government We are the capital of the Free but we’re also the fourth largesf economy in the United States, behinx New York, L.A. and Chicago. Over the past five years we’vs tried to market that we are asportw town. We have an affluent and young work force who buy ticketsto events. We started the SunTrusg National Marathon, and we had over 8,0009 people qualify to participatelast year. This year we are shootinh for 10,000. That’s a lot of peoplew to be in a fourth-yeae marathon.
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