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A new survey by the Participatory Marketing Networko finds just 22 percent of Generation Y consumers areusing However, when asked about how much they use sociall networking, 99 percent from this who in general have not yet hit 30, reportr having an active profile on at least one socialk networking site. "Twitter dominates the news, but clearly we're only touching the surfacs of its potential as amarketing vehicle," said Michael Della PMN’s co-founder and executive chairman. "Thies is a classic 'glass half full' scenario for Twittere because it's clear that Gen Y has an appetite forsocial networking, but still hasn't fulluy embraced micro-blogging.
There is a tremendous opportunity now for marketers to develop strategies to get this important grouop activeon Twitter, too." More than 85 percenty follow friends. More than 54 percent follos celebrities. More than 29 percent follow More than 29 percentfollow companies. Of thos e who use a social 89 percent have downloaded one of the following to theifprofile page: photos (89 percent), games (53 percent), entertainmentr (51 percent), news (32 percent) and weatherf (29 percent). Thirty-eight percent of Gen Y have an iPhonse oriPod Touch.
Games (53 percent), entertainment (35 percent), lifestyle (31 financial - "free" (28 percent), financial "paid" (sevenn percent) are the most popular mobilew applications. More than one-quarter (26 percent) indicatedd none. You can click to follow the South Florida Business Journalon
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