Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metrpareas it’s scouting for potential locationsa for CB2. First launched in Chicago, the CB2 concepf features contemporary furnishings at lower price The merchandise, which includes hand-woven rugs, convertible beds and a broadert selection of eclectic home décor, is focused more on the youngerf generation of American consumers that rent apartments and smallk urban lofts.
Besides Chicago, privately owned Cratre & Barrel has rolledr out CB2 in New York and including a new store in Los Angeless that opened in Another CB2 is slated to openin Miami’s South Beach lated this year, a Crate Barrel spokeswoman said. In all, Cratwe & Barrel has launched just six CB2 Inrecent years, CB2 officialsd have been focusing on new locations in Southerm California. The company tendzs to locate in areaswith high-profile regional shoppingv centers, lifestyle centers and freestanding sites. CB2 officiala have been looking in densely populated areas with an averagre household income in excessof $50,000. Its prototyps store is about 12,000 square feet.
Whilwe Crate & Barrel would not confirm what parts ofAtlanta it’sx been considering, sources familiar with the searcyh say it’s focused on Midtown and West where new residential and retail redevelopment projectsx are still under way. In Midtown, Daniel Corp. and are developingt 12th & Midtown, a $2 billion mixed-us project built on a site that severaol years ago was little more than an Atlanta nightcluvb and a couple of parking Daniel and Selig Enterprises have made a presentation to officialas from CB2 inrecent months, according to sourcexs familiar with the process.
The projects will eventuallg feature more than 3 million square feet of residentialp andcommercial space. CB2 would be the first nationa retailer to locate on the Midtown a section of Peachtree Streett that economic development boosters hope will eventually become a retail destinationm much like Madison Avenue in New York City or the Magnificenr Milein Chicago. Daniel’s and Selig project is meant to be a cornerstoner of theMidtown Mile. ’s Colony Square and Jamestown’s 999 Peachtrere will also be key components, alongb with 1100 Peachtree and 1180 to alesser extent, brokers and developers said. CB2 couldc be an important catch for theMidtown Mile.
Developers, really need to land a much larger anchof store to give theconcepr momentum, said Maranda Walker-Dowell, a senior director with CB .’z retail services group. Barney’s, which has a co-op store in Buckhead’s Phipps Plaza, has been scoutinhg the area in the past year to18 months. “Thwe Midtown Mile needs an anchor store to start creating that critical massof Walker-Dowell said.