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billion sale to closes, expecte d this month. The rural phone companiee on Tuesday announced the planned name and logo for thecombinerd company. CenturyLink will retain the CenturyTel (NYSE: CTL) tradingh symbol. “Our new brand name was selected because our customers and employees told us it reflectex a company thatis forward-looking and committef to linking the country CenturyTel CEO Glen Post III, who also will be chief executive of CenturyLink, said in the The company will begin operating under the new branrd immediately upon closing the In the following months, markets will be converted to the new with customers being notified in advance and the name beinh added to company signs, vehicles and marketint materials.
The logo is intended to represent the power of connecting people and businesses to one anothe r and to new locallyand nationally, the release said. Overlandd Park-based Embarq (NYSE: EQ) and CenturyTel, baseds in Monroe, La., are — from the before the deal can close. The headquarters will be in A Denver brandconsulting agency, , helped develop the new brand strategy, name and logo, the release Together, the two companies will have about 7.5 million accesws lines, more than 2 million broadband customers and more than 400,0090 video subscribers. will . Embarq ranksx No. 3 on the Kansas City Business Journal ’w list of area public companies.
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