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This year, the festival will have a new paren t organization and a shorterrun time. “Our theme song is, ‘We’rre Back,’ as in back in the said Kevin McMahon, CEO of the Pittsburgh Culturak Trust, which took over the annuap Downtown arts and entertainment gathering in Point State Park will host freeoutdoor entertainment, including blues-rock band The Black each evening and during both weekends of the Many of the 500 artists will set up booths alonyg recently renovated Point State Park’s perimeter. “It’s a fabulous spac and really great for people to McMahon said.
Gallery exhibitsz and film screenings in the Cultural District also will bring traffic into other parts of he said. In spite of cropping the event from the traditionaol three weeks to 10 McMahon said he anticipates attendance to be levelk withprior years’ 400,000 to 600,00o0 levels. The decision to shortej the festival, founded in 1960, was influence by feedback fromartists — many said the threr week commitment forced them to miss out on otherd summer festivals — and the economy. “Candidly, given the it’s less expensive to do it for two weekends rather than McMahon said.
The Pittsburgh Cultural Trust also will mark a milestone this celebrating its25th anniversary. Hollie Geitner, vice presiden of marketing and communications for the PittsburghDowntowh Partnership, predicted the economg would not damper attendance, as the economic development nonprofit has founde Downtown traffic to remain steady this “It does bring a lot of people and it’s great because it happens during the day, not just weekends,” she said. “It’ s a great activity for people who work Downtowb to head over there and enjoy the food vendorsand shop.
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