Tuesday, May 29, 2012

Baseball backs off Spiderman deal - Phoenix Business Journal:

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Following a negative public outcry MLB has callex off its planwith , a subsidiaryh of Sony Corp., to place a spider web insigniwa in the middle of its bases to promote the upcoming release of "Spiderman The promotion will be limitedx to signs in stadiums, promotional giveawaye and trailers that will be showbn on stadium video boards. "The basez were an extremely small part of this saidBob DuPuy, president and chiefc operating officer of MLB.
"However, we understand that a segment of our fans was uncomfortabl with this particular componenr and we do not want to detracrt fromthe fan's experience in any DuPuy said baseball will be "moving ahead with all other of the marketing deal. The movie is scheduled for releasesJune 30. The Arizona Diamondbacks are on the road in Toronto duringthat time, so Bank One Ballparl won't be participating in the promotion. For more: .

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