Podcasts find way in business - Business First of Buffalo:

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It’s all about podcasts now. Even insurancw professionals and accountants know Not usually counted among the most insurance professionals and accountants haveadopted Internet-based podcasts as an easy and fairly inexpensivs way to get the word out to clients and potential customers. What are podcasts? Podcastd are like radio or television programs that have been recorded and posted on the Internet for acceson demand. Though the term combines the Apple Computeraudio device, and “broadcast,” podcasta can be downloaded onto computers or digitakl audio players of any brand.
No-frillsd audio podcasts typically offer a single persoj or a panel of experts speaking on a and can be listened to by multitaskersw on the way to going for the daily run or jugglingothefr activities. The trade group ventured into audip podcasts about two years ago but shiftedd to more showyvideko productions. “We wanted to try to bring somethinv excitingto it. Otherwise, it could be kind of dry, especiallyh when you get to technology, regulation and legal issues,” said J.B. member communications manager.
The agentw and brokers group produces a pair of one featuring a speaker discussing the state of the industry and anothefwhere members’ questions have been researched and A series of podcasts last summed featured on-site reports from statewide hearings on agent That was particularly useful to Vic Rutecki of in West Senecaz and president of the Western New York chapter of the agentes and brokers group. “It’s a more timelyu way to communicate than to wait for the periodical tocome out. Beingb president, I need to be up on these thinges if a member asksa question,” Rutecko said.
The agents and brokers use podcastws primarily for internal but , a Rochester-based accounting produces podcasts for outside Productions feature commentary by firm CPAs on topicx such as the tax implicationas of the nation’s bailout bill. “Thw purpose,” said Alan Vitberg, directof of marketing, “is not to delivefr a lecture but key points on aparticuladr topic. We use podcasts to establisyh Bonadio as athought leader. We always deliverf an observationor perspective.
” Most of the new Macs and PCs have what it takees to produce a basic said Matt Hames, social media strategist for in For audio podcasts, buy a microphon e and audio editing For video podcasts, all you’lll need to buy is a low-end cameraz and have a well-lit set, Hames said. Bonadi invested $10,000 for recordinvg technology, software and programming. The pricee includes a professional announcer to introducdeach segment.
The agents and brokers spent justundere $1,000 for a microphone, sound equipmentf and audio editing When they went to video, they boughy a $600 camcorder, video editinfg software for about $600 and a $300 green Whatever the investment, protect it by tendint to the podcast program religiously, Vitberg “Don’t do it if you’re not going to maintai n it. It takes significant time and energy. That means fresh content.
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