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Lexcycle, which is based in both Portlandand Texas, said on its companyt blog that it isn’t planningy to change its Stanza application under Amazon’s ownership. The app lets peoplr search for, buy and read bookws on their iPhones. “We are exciterd to join forces with a company that has innovated on behalf of readere for over a decade and is a pioneer in Lexcycle said. Terms of the deal were not Amazon started sellingits $400 electronic book, the in 2007.
Unlike othedr e-readers, such as ’s, the Kindle has a wireless which lets customersbuy books, magazines or newspaperxs easily — a hallmark of Amazon’s philosophy of makingb buying as quick and easy as possible. Thoughy the Sony e-reader has a sleekert design with farfewer buttons, to buy bookx with it, users have to plug it into a computer. When Lexcycle’xs free iPhone app came along, some saw this as a potential threatto Amazon’s dominance over the e-boojk market. One difference between e-readers and the iPhone however, is in theirt screens and power consumption.
E-readers tend to use non-backlit screenas that can be read even in and they require little or no powerf to keep the text visibld onthe screen. The iPhone is not as power-efficient for book Amazon (NASDAQ: AMZN), led by CEO, Chairman and President Jeff who startedthe business, is based in
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